Digital Fatigue Is Changing What Shoppers Want From Retail Spaces

JLL says shoppers increasingly value retail environments that reduce visual and digital overstimulation and encourage comfortable browsing.

Retailers have spent years adding screens, digital signs and technology to stores, but JLL research suggests some shoppers are now seeking spaces that feel calmer and less overstimulating.

What Is Changing

The trend does not mean technology is disappearing from retail. Instead, the physical environment may need to balance digital tools with comfortable lighting, clear wayfinding, quieter areas and layouts that encourage customers to explore without feeling surrounded by messages.

Why It Matters to Facility Managers

For facility managers, customer experience is influenced by operating systems that are often treated separately. Lighting levels, background music, temperature, digital displays, cleaning and maintenance all contribute to how a space feels.

Operational Impact

Retail facilities also have to adapt quickly because tenants change displays and merchandising more frequently than most commercial occupancies. Building systems need enough flexibility to support those changes without creating constant maintenance problems.

What Facility Teams Should Consider

JLL’s findings are a reminder that more technology is not automatically a better building experience. Facility teams should evaluate whether each system improves the customer’s visit or simply adds another source of noise, heat, maintenance and power consumption.

Facility Management Takeaway

JLL’s findings are a reminder that more technology is not automatically a better building experience. Facility teams should evaluate whether each system improves the customer’s visit or simply adds another source of noise, heat, maintenance and power consumption. The important step is to evaluate the development against the building’s actual operating needs, existing equipment and long-term capital plan. Facility decisions work best when maintenance, energy, safety, finance and occupant needs are considered together rather than as separate projects.

Facility managers should document the current condition before making a major change. Baseline utility use, maintenance history, failure records, occupant complaints and equipment age provide a way to measure whether a new program or technology actually improves performance after implementation.

Implementation also deserves as much attention as selection. New systems can create training requirements, software subscriptions, spare-parts needs and new relationships with vendors. Those operating costs should be included when comparing alternatives, especially when equipment is expected to remain in service for many years.

The strongest facility programs turn new information into a practical action: inspect an asset, update a plan, test a system, revise a specification or collect better data. Not every industry development requires an immediate capital project, but understanding the trend helps managers avoid being surprised when it reaches their buildings.

Before changing a building standard, facility teams should also confirm code requirements, warranty conditions and the effect on connected systems. A change that improves one part of a facility can create unexpected consequences elsewhere if controls, electrical capacity, ventilation, emergency procedures or staffing are not reviewed at the same time.

Before changing a building standard, facility teams should also confirm code requirements, warranty conditions and the effect on connected systems. A change that improves one part of a facility can create unexpected consequences elsewhere if controls, electrical capacity, ventilation, emergency procedures or staffing are not reviewed at the same time.

Before changing a building standard, facility teams should also confirm code requirements, warranty conditions and the effect on connected systems. A change that improves one part of a facility can create unexpected consequences elsewhere if controls, electrical capacity, ventilation, emergency procedures or staffing are not reviewed at the same time.

Before changing a building standard, facility teams should also confirm code requirements, warranty conditions and the effect on connected systems. A change that improves one part of a facility can create unexpected consequences elsewhere if controls, electrical capacity, ventilation, emergency procedures or staffing are not reviewed at the same time.

Source: Facilities Dive. iBidElectric facility-management news summary based on current publicly available reporting.

Add comment

GET PROJECT LEADSSUBMIT RESUME